Here’s a quick rundown of some of the best ways to promote on Facebook and way to sell CBD on Google (search) while being compliant:
The certain topics
Run many adverts for certain topics, such as “hemp” (not CBD). Mention things like “try our new survey,” and propose a unique offer/coupon that can “soothe your discomfort” for the pain relief angle. This is a great way to market CBD products.
The website content
Provide them to website content with an authoritative voice around “pain treatment,” gather their email, and send those educational materials and information, with offers if necessary. Naturally, you should be building your email list at all times.
Place advertising properly
Place advertising on a survey page, that is focuses on health and wellness. Use logic to direct offers (discount codes they can use) to them based on their responses. The page that appears has a button/link to your website as well as a shopping cart. Maintain a strong connection to “hemp derived” wellness goods (capsules, gummies, tinctures, pain cream, pet joint support, etc.) It is a great CBD market strategy to capture mass population.
Use email address
Collect their email address for your mailing list (remember: no spam, builds your brand, and become a trusted authority). From email broadcasts, you can now make offers that are directly related to your CBD goods.
Here are some questions you could ask in a wellness/pain relief survey:
- How many times in the last two weeks have you had trouble sleeping or waking up refreshed? (sure, it softens, but not often, I’m not concerned by it, and I get a good night’s sleep)
- How often do you feel nervous or agitated at work or at home during a regular week (usually, almost always, roughly half of the time, seldom, never)
- How much will a better night’s sleep and/or less stress improve the quality of your life(a large amount, a large amount, a moderate amount, a little amount, none at all)
The business page
Create a business page on Facebook as usual. Keep the content to a minimum and stick to the rules. It is solely for the purpose of advertising and CBD marketing strategy. This page isn’t being used to help you grow naturally.
Use AI-powered ad platforms
Use AI-powered ad platforms like Adroll.com to implement retargeting techniques. (Yes, you can run CBD offers directly on your site, but only after it has been pre-approved and on a case-by-case basis.)